Rebuilding our franchise network post-COVID requires a strategic approach to reconnect with communities, restore confidence in our programmes, and position Stretch-n-Grow as a vital resource for children’s health and education. Here’s how we can structure a strong revival plan:
1. Reestablishing Community Trust & Presence
- Reconnect with Schools & Parents: Engage previous partners and families with clear, reassuring messaging about the program’s benefits post-pandemic.
- Highlight Health & Safety Measures: Emphasise how Stretch-n-Grow prioritises children’s well-being, showcasing updated protocols.
- Offer Free Trial Classes to help schools and parents experience the value firsthand.
2. Refining Marketing & Outreach
- Leverage Digital Platforms: Use social media, blogs, and email campaigns to reignite engagement, focusing on the program’s role in supporting children’s fitness and development.
- Update Messaging: Adjust promotional content to reflect evolving concerns post-pandemic, such as mental well-being, rebuilding routines, and structured activity for children.
- Strengthen Local Partnerships: Collaborate with businesses, community centers, and educational institutions to expand visibility.
3. Recruiting & Supporting Franchisees
- Provide Guidance & Resources: Support franchisees with training, updated marketing strategies, and outreach materials.
- Ensure Financial Viability: Review ROI models, territory specifics, and cost structures to make franchising accessible.
- Host Networking Events: Encourage knowledge-sharing among franchisees to rebuild momentum collaboratively.
4. Expanding Enrollment & Engagement, we will…
- Create Referral Programmes: Incentivise returning families and schools to spread the word.
- Develop New Offerings: Consider additional programmes that address post-pandemic needs, such as mindfulness, nutrition, or hybrid fitness options.
- Showcase Success Stories: Share testimonials from engaged families, highlighting the programme’s positive impact.
Here is our Stretch-n-Grow plan for how we will be resuming Stretch-n-Grow classes in all our settings, once the lock down is over. We will be adhering to new guidelines. Nurseries and schools please complete the short questionnaire Link
More on Post Lock Down Plan
If you have questions or you would like more information,please do not hesitate to contact us. Please watch the short video. Stretch-n-Grow is a Worldwide Programme
