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Jamie Olivers Sugar Tax

The TV chef Jamie Oliver’s drive for a tax on sugar has gained further momentumwith the restaurant chain Abokado announcing it is joining the campaign.

Oliver said last week at the preview of his Channel 4 documentary, Jamie’s Sugar Rush, that he would institute his own “sugar tax” on customers ordering sweet drinks such as colas and lemonades in his restaurants. He organised a meeting, seen in the film, to try to persuade other restaurateurs to follow suit.

John Vincent, of the Leon chain and one of the architects of the School Food Plan, was the first to join up. Abokadohas now joined in and there are talks ongoing with others.

Mark Lilley, director of Abokado, which has 26 stores across London, said: “We’re proud to be supporting Jamie in this campaign. It’s essential that we raise awareness of the dangers of consuming too much sugar, particularly amongst children. More